Saturday, 12 April 2008

Editorial Portfolio




Sussex Photographer Tobias Key is updating his commercial and editorial portfolios for 2008. The series above is shot with model Leah Hibbert of MOT models.


Keep checking in to http://www.tobiaskey.com/ to see this fresh new work.







Monday, 31 March 2008

Picture of the Week


This image is from a recent model and fashion shoot in London.
Tobias Key is a portrait photographer based in Chichester. He can be commissioned for editorial and commercial assignments. Please visit our website at www.tobiaskey.com

Friday, 28 March 2008

The Bluebells are coming!


Beautiful displays of bluebells will soon be appearing all over the south. If you would like a family or child portrait with this beautiful backdrop then call Tobias at Tobias Key Photography to book a photography session in Sussex or Hampshire.

http://www.tobiaskey.com/

Monday, 17 March 2008

BFD Front Cover - Portrait of Francesca



These are highlights with my girl, Francesca, aged 4, in the ruins of an 11th century Norman priory in West Sussex. Images were shot on medium format film. The top portrait is the current front cover of The Big Family Directory (The BFD).

The BFD is a FREE family phone book containing free telephone listings and relevant advertising. It is compiled from a parent's perrsonal perspective and includes everything they can find that would be useful for families with children of all ages.

Amongst their many listings are helplines, toddler groups, childcare and schools, places to visit, party services, leisure and even some time out ideas for grown-ups!
Write to - The Big Family Directory, PO Box 544, Chichester, PO19 9DB

Tobias Key is a Sussex Portrait Photographer based in Chichester. To visit my website and view my recent galleries, please follow the link below.

Saturday, 15 March 2008

More fun in the garden


Toddlers just love mucking around in the garden. A great way to photograph children. At play, in their own surroundings. Book an 'on location' photoshoot with Tobias Key Photography over the Easter holidays. Great new portrait packages are available for family photography sittings. Look at my latest commissions on my portrait gallery online.

http://www.tobiaskey.com

Thursday, 14 February 2008

The Cost of Photography

Why are Professional Photographers so expensive?

(This article has been very well received by the photography community, and is now referred to by many Photography websites across the country)

In this digital age where everyone has digital cameras, scanners and home "photo printers", when people upload their photos to a local drug store website and pick them up a few hours later, we hear this all the time - How in the world do Professional Photographers charge $55 for an 8x10 when they cost just $1.50 at the drug store?

Here's why.
Simply put, you're not just paying for the actual photograph, you're paying for time and expertise. First, let's look at the actual time involved. If you don't read this entire page, at least read this first part.

For a two hour portrait session:
- one hour of travel to and from the session- two hours of shooting- 30 minutes of setup, preparation, talking to the client etc.- 30 minutes to load the photos onto a computer (2 - 4 Gb of data)
- 30 minutes to back up the files on an external drive
- 3 - 4 hours of Photoshop time including cropping, contrast, color, sharpening, saving a copy for print and a copy for the internet and backing up the edited photographs
- 2 - 3 hours to talk to the client, answer questions, receive their order and payment, order their prints, receive and verify prints, package prints, schedule shipment and drop package off at Fed Ex.
- For local customers, we also print a set of all of their photos, and meet them at our studio to review the photos and place their order. Meeting and travel time averages 2 hours.

You can see how one two hour session easily turns into more than ten hours of work from start to finish. So when you see a Photographer charging a $200 session fee for a two hour photo shoot, you are not paying them $100 / hour.

For an eight hour wedding:
- I won't bore you with the details, but an eight hour wedding typically amounts to at least two to three full 40 hour work weeks worth of time. Again, if they are charging you $4,000 for an eight hour wedding, you are not paying them $500 / hour.

Now for the expertise.
Shooting professional photography is a skill, acquired through years of experience. Even though a quality camera now costs under $2,000 taking professional portraits involves much more than a nice camera.

Most Professional Photographers take years to go from buying their first decent camera to making money with their photography. In addition to learning how to use the camera itself, there is a mountain of other equipment involved, as well as numerous software programs used to edit and print photographs, run a website etc.
And let's not forget that you actually have to have people skills, be able to communicate, make people comfortable in front of the camera - and posing people to make them look their best in a photograph is a skill all by itself.
Think of it this way - the next time you pay $X to get your hair done, a pair of scissors only costs $1.50. But you gladly pay a lot more to hire a Professional.

What about the cheap studios at the mall?
Please don't compare us to the chain store studios. But if you must, consider all of the time and work that we put into our photographs, compared to what they do. Good luck getting a two hour photo shoot at a chain store. Not to mention they won't come to the beach! And of course, look at our work compared to theirs. You get what you pay for.
The truth is, most of the mall and chain store studios lose money. In fact, in 2007 Wal-Mart closed 500 of their portrait studios because of the financial drain they were putting on the company. What the chain stores bet on is that you'll come in for some quick and cheap photos, and while you're there, you'll also spend $200 on other things. They don't have to make money, they are just there to get you in the door.

Conclusion
We hope that those who have taken the time to read this page will have a better understanding of why professional photographs cost so much more than the ones that you get from your local drug store. copied here from : http://www.caughtonfilmphoto.com/costofphotography.html

Toby